Category Archives: Guess

GUESS by Marciano – Spring / Summer 2011 Fashion Campaign Featuring Supermodel Kate Upton

The Spring 2011 advertising campaign for GUESS by Marciano is a classic collection of images that transport the viewer back to Hollywood’s Golden Age. Glamorous shots of Heide Lindgren and Sabrina Nait take the spotlight and conjure up imagery of leading ladies from classic films, while Eugen Bauder, Evandro Soldati and Brad Kroening serve as a trio of adoring love interests throughout the series.

Guided by the creative direction of Paul Marciano, and shot by Alix Malka, who reprises his role after shooting the fall / winter 2010 GUESS by Marciano fashion campaign, the collection of images feature a classic yet fresh look at the GUESS by Marciano woman. The images are captured in unforgettable black & white photos, showcasing the season’s must-have fashion pieces including hi-waist pencil skirts, fit-n-flare dresses and romantic tops featuring feminine detailing.

“The GUESS by Marciano brand is all about iconic elegance and charisma,” says Paul Marciano, Vice-Chairman and Chief Operating Officer for GUESS?, Inc. “Working alongside Alix, we were able to tell a story of old Hollywood Glamour mixed with modern day influences that make this collection one that stands out in the marketplace and appeals to today’s consumer.”

The campaign, which was shot at a historic Aviation center and residence in Malibu, provide an intimate backdrop for the scene and let the viewer escape to a time heralded as the greatest era of cinema. While Hollywood’s Golden Age gave us the likes of Eva Gardner and Sophia Loren, the GUESS by Marciano spring summer 2011 campaign is re-introducing old Hollywood glamour and style with a modern day twist.

Look for these GUESS by Marciano images in upcoming issues of top international fashion and lifestyle magazines, in GUESS by Marciano retail stores, and on collateral fashion materials.

ZARZAR MODELS is one of the top female modeling agencies in San Diego, Los Angeles, and Beverly Hills representing women in print editorials, high fashion runway, film, television commercials, and promotions. The agency has as partners fashion modeling agencies in major fashion cities such as San Francisco, Miami, New York, London, Paris, Milan, and Sao Paulo Brazil and recruits and represents models throughout the world through its global fashion and modeling network.

http://www.zarzarmodels.com/

GUESS Jeans – Spring / Summer 2011 Fashion Campaign

Girls! Girls! Girls!

GUESS & Ellen von Unwerth team up for another campaign that is sure to become a classic.

Ellen von Unwerth reprises her role as famed photographer of the classic 1980’s & 1990’s GUESS advertising campaigns with the introduction of the GUESS Spring 2011 campaign. The black and white classic images are reminiscent of the 1960’s and 1970’s iconic beach movies that embody that time in film history.

Cropped pants and jeans, polka dot bustier tops, floral rompers and pin-up inspired swimwear dominate the collection of images and set the tone for the campaign. The men’s collection ventures away from its rock & roll influences and takes on a cleaner approach which features cardigans, dark wash slim jeans and plaid shirts which compliment the women’s collection.

Revealing close up and scenic shots transport the audience back to a simpler time characterized by fun in the sun. Playful photographs of a group of models posing as young girls and boys capture carefree moments of eating, drinking, laughing and surfing at the beach.

Model Alyssa Miller, the face of GUESS Seductive, alongside model Elsa Hosk, Kate Upton and Silviu Tolu are the perfect cast to bring the remote surf town to life. “The Spring 2011 campaign captures the playful, light hearted nature of summer when there shouldn’t be a care in the world except the best wave to catch,” says Paul Marciano, Vice-Chairman and Chief Executive Officer of GUESS?, Inc. “With my vision and Ellen’s talented eye we were able to capture that free spirited moment often seen in 1960’s and 1970’s films and make it relevant and current to today’s consumer.”

Look for these GUESS images in upcoming issues of top fashion and lifestyle magazines, including the ZARZAR MODELS Editorial Fashion Magazine, in GUESS retail stores, outdoor media, and on collateral fashion materials.

ZARZAR MODELS is one of the top female modeling agencies in San Diego, Los Angeles, and Beverly Hills representing women in print editorials, high fashion runway, film, television commercials, and promotions. The agency has as partners fashion modeling agencies in major fashion cities such as San Francisco, Miami, New York, London, Paris, Milan, and Sao Paulo Brazil and recruits and represents models throughout the world through its global fashion and modeling network.

http://www.zarzarmodels.com/

Guess Accessories Fall Holiday 2010 Fashion Campaign Featuring Supermodel Vanessa Hessler Wearing Guess Jewelry And Guess Handbags

The GUESS Accessories Fall / Holiday 2010 campaign expresses how a great accessory can play a pivotal role in defining sensuality. The campaign is all about the relationship between a girl and her accessory. Whether it’s a provocative, strappy high heel, a tempting over the knee boot or a flirtatious quilted handbag; GUESS accessories introduces a collection that matches any GUESS girls’ mood.

Handbags take on a sexy edge with animal prints and hardware detailing; as well as showing the softer side with totes and satchels in pops of blues and greens. The jewelry is also more pronounced with large statement necklaces that really grab the audiences’ attention.

Under the direction of GUESS?, Inc. Vice Chairman and Chief Executive Officer, Paul Marciano, and photographer Yu Tsai, the GUESS Accessories fall / holiday campaign features Vanessa Hessler, Yvonne Bin Si- Hails and James Neater. “We are a brand built upon image and the GUESS image brings to mind sex appeal, playfulness and an overall enticing mood that captures the consumers attention” said Paul Marciano, “This campaign demonstrates how our accessories for the fall season offer up the perfect concoction of those essential ingredients”.

ZARZAR MODELS is one of the top female modeling agencies in San Diego, Los Angeles, and Beverly Hills representing women in print editorials, high fashion runway, film, television commercials, and promotions. The agency has as partners fashion modeling agencies in major fashion cities such as San Francisco, Miami, New York, London, Paris, Milan, and Sao Paulo Brazil and recruits and represents models throughout the world through its global fashion and modeling network.

http://www.zarzarmodels.com