The Spring 2011 advertising campaign for GUESS by Marciano is a classic collection of images that transport the viewer back to Hollywood’s Golden Age. Glamorous shots of Heide Lindgren and Sabrina Nait take the spotlight and conjure up imagery of leading ladies from classic films, while Eugen Bauder, Evandro Soldati and Brad Kroening serve as a trio of adoring love interests throughout the series.
Guided by the creative direction of Paul Marciano, and shot by Alix Malka, who reprises his role after shooting the fall / winter 2010 GUESS by Marciano fashion campaign, the collection of images feature a classic yet fresh look at the GUESS by Marciano woman. The images are captured in unforgettable black & white photos, showcasing the season’s must-have fashion pieces including hi-waist pencil skirts, fit-n-flare dresses and romantic tops featuring feminine detailing.
“The GUESS by Marciano brand is all about iconic elegance and charisma,” says Paul Marciano, Vice-Chairman and Chief Operating Officer for GUESS?, Inc. “Working alongside Alix, we were able to tell a story of old Hollywood Glamour mixed with modern day influences that make this collection one that stands out in the marketplace and appeals to today’s consumer.”
The campaign, which was shot at a historic Aviation center and residence in Malibu, provide an intimate backdrop for the scene and let the viewer escape to a time heralded as the greatest era of cinema. While Hollywood’s Golden Age gave us the likes of Eva Gardner and Sophia Loren, the GUESS by Marciano spring summer 2011 campaign is re-introducing old Hollywood glamour and style with a modern day twist.
Look for these GUESS by Marciano images in upcoming issues of top international fashion and lifestyle magazines, in GUESS by Marciano retail stores, and on collateral fashion materials.
ZARZAR MODELS is one of the top female modeling agencies in San Diego, Los Angeles, and Beverly Hills representing women in print editorials, high fashion runway, film, television commercials, and promotions. The agency has as partners fashion modeling agencies in major fashion cities such as San Francisco, Miami, New York, London, Paris, Milan, and Sao Paulo Brazil and recruits and represents models throughout the world through its global fashion and modeling network.